Combine World with Bone health
Integrated Human Practice connects world and our projects. Inspired by the bone disease of old people, our project centers on osteoporosis and calcium absorption to constitute Bone Appetite. We constantly improve our design and execution by the feedbacks of public engagement, to make sure our project is good and responsible for the old, the whole human, the world.
Frame and Overview
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Inspiration
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Social Surveys
Considering the COVID-19 pandemic, our team specially design an online questionnaire to do relevant social surveys. Due to our care about bone health and osteoporosis, we used widely social study to investigate public awareness and dig the potential need. For the old who has a hard availability of smartphone and the Internet, we visit the elderly community and senior home under the premise of keeping enough social distance and well protective measures.
Public general knowledge
The online surveys mainly direct at the people under 60 years old. We analyzed their knowledge of osteoporosis and daily calcium supplement situation. The result showed that the public has a strong awareness of bone health along with the growing of age.
The old people interviews
We believe the best suitable way to know the awareness message from the old is talking face to face. Connected with the largest student public-service association of Fudan University, we cooperated with “The Home of elderly” project, which aims at satisfy the need of the old. We interviewed dozens of aged people over 60 years old in a Shanghai elderly community. Then we were surprised by their extremely low awareness of osteoporosis and lack of calcium supplement. On the contrary, their relatives reflected several severe fractures caused by osteoporosis and pointed their general bad bone health.
The series of effective surveys provide us the reality of public awareness of calcium supplements and reveal the elderly’s problem. The evidence from the statistics analysis helped us to unearth the education need of the elderly.
Online Public Engagement
在宽屏，这部分内容占页面1/3；窄屏就是全幅。添加了column同时 图1/3 + 字2/3 正好宽屏的一幅。 China has an estimated 70 million osteo porosis patien China has an estimated 70 million osteoporosis patien China has an estimated 70 million osteoporosis patienChina has an estimated 70 million oste oporosis patienChina has an estimated 70 million osteoporosis patien
Collaboration
Education
Safety
在宽屏，这部分内容占页面1/3；窄屏就是全幅。添加了column同时 图1/3 + 字2/3 正好宽屏的一幅。 https://2020.igem.org/Team:Fudan/Safety
Commercialization analysis
We made the market investigations and pitched our commercial plan to potential commercial investors. During these interactions, we improved our existing design for CaAP, and we came up with the CaAss test strip product, which later got support by our pilot experiments.
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We contacted factories about our product's cost, more specifically, about the cost of producing pills from lab benches to packages ready for the market.
To obtain more professional feedback and get our projects wider public known, we participated in the Fanhai Bei innovation competition and won a third-class prize. According the judges' feedback, we modified our business model and found that older people in China lacked an easy method to assess their calcium status. Therefore, we developed our Measurement project CaAss to provide a solution for the old people to measure their blood calcium status in a portable way.
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We scheduled several in-person and online appointments with professional investors in the biochemical industry and corresponded with them back and forth to polish our business plan. We also obtained a letter of intent from them, paving ways for future collaboration.
We consulted peers from the Fudan school of management about our marketing strategies and shaped our business plan to target our potential users more effectively.
However, for the Chinese population, the bottlenecks are as follows:
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- calcium-supplementing pills daste
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However, the currently popular calcium supplement method on the market is either to adjust diet or to consume a lot of calcium supplementing pills. For the elderly, they suffer from poor memory or neglect the importance of calcium pills, often forgetting to consume the supplement; for children, they often refuse to take calcium pills or to maintain some diet high in calcium, thus requiring the "liquid calcium" method to ensure sufficient calcium intake. Ho可以 继续大段内容
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再来例子 Market Analysis
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