Market Analysis
Target Customers
Competitor Analysis
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VELscope
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TBlue
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Oral Cytology
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Oral CDx Brush Test
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Equipment requirement
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VELscope: a handheld device that emit blue light(400~460nm)
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TBlue Marking System: chemiluminescence, blue-white LED, and autofluorescence. |
Syringes, sponges, forceps, scalpels, a specimen cup or microscope slide, and the department of pathology. |
The specialized brush, glass slides, still need to send to labs for analysis. |
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Detection mechanism
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The ability to distinguish between normal and abnormal fluorescence patterns grows with the user’s experience.
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TB is a metachromatic vital dye that may bind preferentially to tissues undergoing rapid cell division (such as inflammatory, regenerative and neoplastic tissue), to sites of DNA change associated with OPML or both.
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The gold-standard diagnostic test for oral mucosal lesions
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uses a specialized brush that collects transepithelial cellular samples composed of free cells and clusters. These samples are fixed onto a glass slide and sent to a laboratory where they are stained (via a modified Papanicolaou test), scanned and analyzed microscopically by means of a computer-based imaging system that can rank cells on the basis of degree of abnormal morphology.
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Sentivity
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ranging from 84 to 100%
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median 85%
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golden standard
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varied from 71 to 100 %
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Specificity
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almost 100%
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median 67%
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golden standard
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varied from 27 to 94 %
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price
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$1.96 per screening
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$0.30 per person
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$185~$231
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$120 Average fee
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PEST Analysis
Political
Oral Cancer in Taiwan still needs to be improved: The Health Promotion Administration provides free oral cancer screening once every two years for the people who chew betel nuts or smoke. Under this policy, 900000 people were screened each year, and about 1300 patients with oral cancer were found. However, it’s estimated that 7000 people in Taiwan get oral cancer every year. The executing policy is useful but not good enough to change the fact that the prevalence of oral cancer in Taiwan is higher than the global average. Therefore, from the government's point of view, screening needs to evolve.
Advantages: Our products can increase the rate of the people to do the screening process because the testing process is flexible enough (go and read the social analysis for explanation). At the same time, miRNA.DOC has higher accuracy in comparison to the commonly used visual examinations, and the these two factors added together can reduce the amount of undetected patients which is a favourable investment for the government.
Economic
Excessive medical expenditure: In today's low-paying situation in Taiwan, many people work overtime, including doctors. Therefore, the way to
reduce excess medical spending is a big problem. However, people who have to do the biopsy after inspections are mostly negative, which means that a lot of resources are wasted on biopsy. This scenario increases the unnecessary workload as well as the costing time of the doctors and the entire process. In the end, precious medical resources are wasted.
Advantages: This product lets the first-line doctors use an accessible glucometer to evaluate the risk through a simple process, reducing the money and labour costs at the beginning.
Social
The public is not willing to do the screening:
The reason for the
low screening rate is that the opportunity cost of screening is too high for the general public. For example, people have to sacrifice work-time to go to see a doctor. Especially for high-risk groups, because mostly their type of work has a large amount of work in a short time.
Advantages: This product only requires a saliva test. The method of using it is simple, so there is no need to have a particular doctor to deal with it. People can choose any time to deal with, and the willingness of the people will be higher. In the future, it will be improved to allow people to take samples at home, sending them back to clinics and even test them themselves, which will further increase the screening rate.
Technological
The current diagnosis method lacks scientificity: inspections rely more on the doctor's experience, and the results are
not quantitative. And also the small symptoms cannot be observed, which affects judgment.
Advantages: Our products are quantitative and objective so that doctors can obtain the risk of each value after statistics in the database. The glucometer we chose is a product that has been standardized for a long time. Therefore, it has the advantages of unified specification, low price, and wide use. It is the best choice for easy quantification.
SWOT Analysis
STP Analysis
- S (Segmentation) :
- Geographic segmentation
- Country side.
- Agricultural county.
- Aboriginal tribes.
- Demographic segmentation
- Gender: male.
- Occupation: driver, worker, fisher
- Aged: middle aged (the average age is declining ).
- Psychographic segmentation
- Social class: blue collar.
- Lifestyle: chewing betel nuts, smoking.
- T (Targeting):
- The government: Health Promotion Administration can use our product to implement the National Cancer Screening Program.
- Hospitals and clinic.
- P (Positioning):
- The product which is non-invasive, quantitative and accessible for oral cancer detection.
