We analysed the current use of sunscreen and sunbathing habits of our sample, to provide data on how our HippoSol product will be implemented and used by future consumers. This helped us understand our consumers and the impact of our project more deeply.
We challenged internal biases in the politically stressed climate of 2020 to understand how people react to synthetic biology applications during trying times.
We compiled data from the survey produced by St. Andrews to consider the effect of their findings on our project. This provided confirmation of entrepreneurial decisions and validation of our project values.
