Figure 1 Hardware components
Figure 2 Case of the hardware
With WavySense, we want to address the women who want to prevent pregnancy. That is why we have defined the age of our target group to be of 16 to 40 years of age. Especially the younger potential users rarely deal with alternative contraceptive methods and rely on common variants such as the pill or the condom. Approximately 90 %  of sexually active people use these variants, whereby the condom is often used in addition to another method of contraception. On average, the menopause occurs in the age of 40 years or older. Since our method is based on hormones that are subject to fluctuations during this time, our solution loses in accuracy and reliability. Using these restrictions we estimate our target group to be about 11.7 million women in Germany. Regardless of age and sexual activity, our product can give important insights into the users hormone cycle.
Young women in particular have become increasingly aware of the severe and risky side effects of the pill and want to switch to hormone-free contraception methods. In the age group of 18-29 years, the use of the pill decreased by16 % within the past seven years . This shows a clear trend towards alternatives. The fraction of women who use alternatives to the pill contraceptive is 23%, of which 2% are sterilized . Transferred to our target group, this results in a market of 2.16 million potential WavySense customers, and the trend is rising.
As an alternative to the pill, women most often use the IUD (copper or hormone) or copper chain, which, is inserted in the uterus in a medical procedure and has to be removed in the same way. The average costs for the use of the IUD are between € 200 and € 400 , with an effective life span of of 3-5 years.However this does not include additionoal examinations, furthermore, the financial cost is often an obstacle, especially for young women.
This leads to other alternatives such as the vaginal ring or the three-month injection. These, in turn, are also hormonal contraception methods, which are therefore also subject to the same severe side effects as the pill. These include the highly increased risks of thrombosis and strokes, but also headaches, a feeling of tension in the breasts, nervousness, nausea, dizziness, sexual aversion, depression, negative effects on bone density and acne. The costs here are € 46-50 every 3 months.
The temperature method and the calendar method, which are preferred by 2 % and 3 % of women , respectively, are on the rise. These methods do not have a hormonal or medical intervention, nor can side effects occur. However, these methods are relatively inprecise. In the event of illness or stress, the results and thus the effectiveness of the contraceptive method can decrease rapidly.
Figure 3 Milestones for the project
Therefore, we plan that our product will be included with additional information on official websites such as Familienplanung.de and profamilia, which are well known informative platforms in Germany for intimate topics like contraception methods. Therefore we will aim to seek the dialoge with the Federal Ministry of Health - Bundesgesundheitsministerium and the organizations. In this context, we will also seek contact with gynaecologists and these organizations to provide them with information about our WavySense method and use their feedback to further improve our product. Thereby, we inform potential users about the expanded possibilities of contraception via medical experts to ensure the medical background information and thereby strengthen the trust in WavySense. If our project is recommended by gynecologists and included on the information pages on contraception, it will also be included in sex education classes in schools, which are mostly based on these official websites in Germany. Thereby, we will reach a new generation of potential users.
First of all, we are planning a market launch in Germany, since the calculations for potential users was based on the statistics in Germany. Furthermore we have focused on the research of theGerman regulations to ensure the safety and marketability of WavySense at this stage of our project developement. This also minimizes the risks of a failed implementation. After the product has been established in the German market, we would also expand into other countries and market the product worldwide.